Carolina Mizrahi, Returning to the Genesis of Innovation, On the Eve of a New Dawn for the Avant Gar
“Weather is not great but for people who love to work… you know, if I’m in the studio I don’t feel like I’m missing anything,” Carolina Mizrahi smiles as we settle in amongst the bank holiday brunch crowd, determined to enjoy an uncharacteristically sunny day in Notting Hill with avocado al fresco. Will she be going back to work later, though? “I might…” she admits. Admittedly, London’s tepid early spring temperatures have nothing on those of the photographer’s native Rio de Janeiro. But, besides the benefits of drizzle for a girl’s work ethic, “London is a very nice city for creative people,” Carolina proclaims. “There are so many people willing to collaborate. It is so easy to put a team together.”
Notwithstanding her passion for collaboration, the former fashion designer, who moved to London to study photography and styling in 2010, personifies self sufficiency. Art director, set designer, stylist, casting director, photographer and even web designer, she evidences an extraordinary level of dedication to each and every element of her work. “In the beginning, if you have an idea and you want to find a way to put your idea out, you have to learn how to do it. You have to make a way,” she shrugs. Is she ever tempted to outsource the research, the sample hunting, the furniture painting? “That’s what I enjoy the most!” she exclaims. “I would even say that I’m more of an art director than a photographer. I like to come up with a concept, read some essays, get some books… and then I start to look into details like set design. I love to search for designers. I will spend easily two days looking, looking, looking… until I know everything that’s going on now.”
The rest of this feature - by After Nyne Associate Editor Samantha Simmonds - can be accessed in After Nyne 10. Available from the After Nyne Store priced at £8.99 plus P&P or from selected retailers.
